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almost 11 years ago

Event recap and storytelling tips

If you weren't able to join us at the Next Top Makers: Business of Design event Tuesday evening, or attended, but got distracted by all of the awesome 3D printers, here's the information that was presented:

• Presentation by IDEO (PDF) on why good design doesn't always speak for itself
• Presentation by NYCEDC (PDF) about the challenge in general
• Transcript from the Q&A session

As the submission deadline draws near, start thinking about how you'd like to present your new product. We'll leave you with these words of wisdom, courtesy of IDEO:

Six principles for telling great stories (and selling your idea)

1. Story trumps facts.

2. Invoke empathy.

3. Write like you talk.

4. Editing is power.

5. Design for retelling.

6. Show how the world could be.