about 5 years ago
If you weren't able to join us at the Next Top Makers: Business of Design event Tuesday evening, or attended, but got distracted by all of the awesome 3D printers, here's the information that was presented:
- Presentation by IDEO (PDF) on why good design doesn't always speak for itself
- Presentation by NYCEDC (PDF) about the challenge in general
- Transcript from the Q&A session
As the submission deadline draws near, start thinking about how you'd like to present your new product. We'll leave you with these words of wisdom, courtesy of IDEO:
Six principles for telling great stories (and selling your idea)
Story trumps facts.
Write like you talk.
Editing is power.
Design for retelling.
Show how the world could be.